Privacy Policy – Friway AB
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Your privacy is important to us
At Friway AB, we are committed to protecting your privacy. When you shop in our online store or otherwise interact with us, we want you to feel confident about how we handle your personal information. We always comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR), and actively work to protect your information. In this policy, we explain what information we collect, why we collect it, and what rights you have.
Who is responsible for your personal information?
Friway AB is the data controller for the processing of your personal information. This means that we are responsible for ensuring that your information is processed correctly and securely. If you have any questions about how we handle personal information, you are always welcome to contact us by email at [info@friway.se], by phone, or by mail. You can find our contact information at the bottom of this policy.
What information do we collect, and why?
When you shop with us or contact our customer service, we collect the information we need to assist you. This may include, for example, your name, address, phone number, email address, payment information, and order history. We also process technical information, such as your IP address and cookie data, to improve our website and your user experience.
We use your information to process and deliver your order, communicate with you about your purchase, provide customer service, and—if you consent—to send you relevant offers and newsletters.
What is the legal basis for this processing?
We process your personal data based on various legal grounds, depending on the purpose. The most common basis is that the processing is necessary to fulfill our agreement with you—for example, when you make a purchase in our online store. In some cases, we are required by law to process certain information, such as when we store order data in accordance with the Accounting Act. In other cases, such as with newsletters, we process your data based on your consent. We may also use your data based on our legitimate interests, such as to improve our services or prevent fraud.
How long do we retain your information?
We only retain your personal data for as long as necessary to fulfill the purposes of the processing, or for as long as required by law. For example, we are required to retain information related to your order for up to seven years under the Accounting Act. If you have consented to receive newsletters or marketing communications, we will retain your contact information until you choose to unsubscribe. User accounts and contact information that are no longer in use are regularly deleted.
Who has access to your information?
We never share your information with unauthorized parties. However, in order to run our business, we need to collaborate with certain trusted third parties. This includes, for example, our payment and logistics partners (such as Klarna or PostNord), IT providers, and companies that assist us with marketing and analytics. These parties process personal data on our behalf and are bound by agreements that ensure the data is handled correctly and in accordance with the GDPR. Your data is stored within the EU/EEA, and if it is ever transferred to a third country, we ensure that this is done with adequate safeguards in place.
Your Rights as a Data Subject
As a customer and registered individual, you have the right to know what information we have about you, to have incorrect information corrected, and, in certain cases, to have your information deleted. You also have the right to object to certain processing, withdraw consent you have previously given, and request that we restrict the processing of your information. If you would like a copy of the information we process about you, you can request a data report. Please contact us, and we’ll be happy to assist you. You also have the right to file a complaint with the Swedish Data Protection Authority (IMY) if you believe we have processed your data improperly.
Use of Cookies
To make your visit with us as smooth and relevant as possible, we use cookies. Some are necessary for the website to function properly, while others are used to analyze traffic and improve our services. We also use cookies to provide you with personalized offers, but only if you have given your consent. You can change your cookie settings in your browser at any time. For more information, please see our cookie policy.
Changes to the Privacy Policy
This privacy policy may be updated if we change how we process personal data or if the law changes. The latest version is always available on our website. We recommend that you review the policy periodically to stay informed.
Contact Information
Do you have questions about how we handle your personal information, or would you like to exercise any of your rights? Please don't hesitate to contact us—we're here for you
Friway AB
Email: info@friway.se
Address: Bryggavägen 96D, 17831 Ekerö, Sweden
Website:www.friway.se